Celebrating Book Reviews
It’s always wonderful for authors to get a book review. We were thrilled with one recently written by James A. Cox of Midwest Book Reviews that called The Big Book of HR, 10th Anniversary Edition, “the ‘bible’ of sound HR management practices.” We were equally thrilled when a colleague wrote on Amazon that it’s a “MUST for every HR professional and for those responsible for HR in their organizations.”
Granted, a single review on Amazon isn’t the same as a single New York Times Book Review, but collectively, positive Amazon reviews are golden for authors, and here is why.
The Amazon platform is an interesting and powerful one. When a book sells, it gets more reviews. When a book gets reviews, it reaches an even wider audience. This cycle positively affects Amazon’s algorithms contributing to a book’s success.
So, it’s all about the numbers and their algorithm. Amazon doesn’t care what you write, or if you bought the book from them. In fact, you don’t even have to read the (complete) book to write a review on Amazon. What Amazon does care about is the number of reviews and the ratings (or stars) for each. More reviews with high ratings positively affect the algorithm, which generates sales and future reviews.
Remember, when you write a book review on Amazon, it’s not like you’re writing a critique for the New York Times Book Review, or the Midwest Book Reviews. An effective review is certainly not lengthy. Just the opposite. The most helpful reviews are only two or three sentences long. Just mention a couple of reasons you think other readers will enjoy and benefit from the book. For example:
“This book is full of solid advice and real-life examples. It is sure to enlighten the reader.”
“A great resource for today's leaders. It provides meaningful guidance on many topics.”
“One of the best HR references. The updates they have added keep you where you need to be in today's rapid change
As we celebrate the release of The Big Book of HR, 10th Anniversary Edition. We owe a debt of gratitude to all the people who’ve been on this journey with us, especially our readers.
Books change the lives of readers and authors. Help us celebrate. Help us change the lives of more readers by posting a positive review for The Big Book of HR, 10th Anniversary Edition book is available at https://tinyurl.com/ejjbkp69 on Amazon.
Writing that positive review might persuade an HR professional, a manager or a business owner that they need to have this book close at hand. Think of the impact you can have on their development.
Cornelia & Barbara