Authors, Amazon, and Algorithms
We noticed this review on Amazon for one of our books: “I finally got around to looking at my book, and I find out that my CD is cracked.” Interesting, since none of our books contain a CD. That the reviewer was obviously commenting on the wrong book is beside the point. We’ve seen similar “one star” reviews for books which are complaints about the condition of the book when it was received. Is that the author’s fault?
Granted, a single review on Amazon isn’t the same as a single New York Times Book Review, but collectively, positive Amazon reviews are golden for authors.
Why are Amazon reviews important for authors? It’s a good question, especially since many authors have conflicting feelings about Amazon—the world’s largest retailer. Their platform, however, is an interesting and powerful one. When a book sells, it gets more reviews. When a book gets reviews, it reaches an even wider audience. This cycle positively affects Amazon’s algorithms contributing to a book’s success.
So, it’s all about the numbers and their algorithm. Amazon doesn’t care what you write, or if you bought the book from them. In fact, you don’t even have to read the (complete) book to write a review on Amazon. What does matter is the number of reviews and the ratings (or stars) for each. More reviews with high ratings positively affect the algorithm, which generates sales and future reviews.
Remember, when you write a book review on Amazon, it’s not like you’re writing a critique for the New York Times Book Review. An effective review is certainly not lengthy. In fact, the most helpful reviews are only two or three sentences long. Just mention a couple of reasons you think other readers will enjoy and benefit from the book. For example:
“This book is full of solid advice and real-life examples. It is sure to enlighten the reader.”
“A great resource for today's leaders. It provides meaningful guidance on many topics.”
“Stories are a great way to entertain and to teach. This book is a must-have.”
We’re celebrating six months since They Did What? Unbelievable Tales from the Workplace was published. We are thrilled that the book is doing so well—its sales have already surpassed the average sales for books. For this, we owe a debt of gratitude to our readers.
Books change the lives of readers and authors. Help us celebrate. Help us change the lives of more readers by posting a positive review for They Did What? on Amazon.
Cornelia & Barbara